Crafting World-Class Marketing Decisions

Sparks with red overlay

I'm Alan McGarrie. With over 20 years of senior global brand experience, in a world where AI has all the answers, experience knows which questions to ask first.

smiddy

[ smid-ee ]
Noun

Definition:

Scottish word for a blacksmith’s workshop. A local meeting place or hub.

I don't believe

in one-size-fits-all

DECISIONS

I'm a former marketing director of over 20 years' experience who has led successful teams and campaigns around the world. Every brand is unique, and so is my approach when delivering quality work for clients.

Read more about me
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Alan standing with white background

Although every

brand is

unique, MY

Approach is

Always the

Same

Like the fire in a blacksmith's workshop, I use my craft and experience to help ambitious brands make the decisions that matter most.

My approach

Pull up a seat by the

fire and

Strike while The iron is hot

I have proven expertise in marketing, branding, communication, partnerships, and brand experience.

Read more about my Services
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I’d highly recommend him as a strong addition to any team.

Julie Bramham

Managing Director
Diageo Global Luxury

Alan is someone you can trust 100%

Florian Alt

VP Marketing Communications Brand & Performance
Adidas

He is a savvy marketer, great communicator, and a visionary with the ability to build strong relationships.

Tom Ramsden

Chief Executive
Sid Lee US (Global Creative Agency)

Testimonials
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