Crafting World-Class Marketing Decisions

Sparks with red overlay

I'm Alan McGarrie. With over 20 years of senior global brand experience, in a world where AI has all the answers, experience knows which questions to ask first.

smiddy

[ smid-ee ]
Noun

Definition:

Scottish word for a blacksmith’s workshop. A local meeting place or hub.

I don't believe

in one-size-fits-all

SOLUTIONS

Inspired by the craftsmanship of a blacksmith, I believe every brand is unique, which is why I deliver bespoke, high-quality work tailored to every client.

Read more about me
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Alan standing with white background

Although every

brand is

unique, MY

Approach is

Always the

Same

Like the fire in a blacksmith's workshop, I use my craft and experience to help ambitious brands make the decisions that matter most.

My approach

Pull up a seat by the

fire and

Strike while The iron is hot

I have proven expertise in marketing, branding, communication, partnerships, and brand experience.

Read more about my Services
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I’d highly recommend him as a strong addition to any team.

Julie Bramham

Managing Director
Diageo Global Luxury

Alan is someone you can trust 100%

Florian Alt

VP Marketing Communications Brand & Performance
Adidas

He is a savvy marketer, great communicator, and a visionary with the ability to build strong relationships.

Tom Ramsden

Chief Executive
Sid Lee US (Global Creative Agency)

Testimonials
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