About

ALAN MCGarrie

Over two Decades

Of experience

Skilled at a senior and global level, I've worked with renowned brands such as adidas, Johnnie Walker, and Tennent's

My career began in an agency setting, where I represented clients such as Scotland’s largest music festival, T in the Park, and the global sports broadcaster ESPN.

Leading

Successful teams

Throughout my career, I’ve led successful teams, including the launch of the award-winning Johnnie Walker Princes Street in Edinburgh.

I’ve also delivered high-level activations at prestigious events such as the FIFA World Cup, UEFA Champions League Finals, UEFA European Championships, and Six Nations rugby.

These experiences have provided me with opportunities to collaborate closely with high-profile individuals such as Lionel Messi, Cristiano Ronaldo, and David Beckham.

Alan leaning on staircase in hallway

Tailored

Solutions

My core strength lies in problem-solving and providing tailored solutions.

I actively listen to my clients and leverage my experience and expertise to develop the best possible outcomes. While based in the West of Scotland, near Glasgow Airport, I’m happy to travel to you.

Deep

Understanding

of brands and

Consumer

Behaviour

I’m well-connected, creative, personable, dependable, and hardworking.

My credibility at senior levels of global business, along with my extensive knowledge across various sectors and a proven track record of delivering impactful work, allows me to adapt my approach to businesses and brands of all sizes.


I’m a Fellow of the Marketing Society Scotland and have been recognised with multiple global industry awards.

The Marketing Society logo in white

Inspired by

the artistry

of a

Blacksmith

Read about my approach