About
ALAN MCGarrie

Over two Decades
Of experience
Skilled at a senior and global level, I've worked with renowned brands such as adidas, Johnnie Walker, and Tennent's
My career began in an agency setting, where I represented clients such as Scotland’s largest music festival, T in the Park, and the global sports broadcaster ESPN.
Leading
Successful teams
Throughout my career, I’ve led successful teams, including the launch of the award-winning Johnnie Walker Princes Street in Edinburgh.
I’ve also delivered high-level activations at prestigious events such as the FIFA World Cup, UEFA Champions League Finals, UEFA European Championships, and Six Nations rugby.
These experiences have provided me with opportunities to collaborate closely with high-profile individuals such as Lionel Messi, Cristiano Ronaldo, and David Beckham.

WORLD-CLASS
DECISIONS
My core strength lies in crafting world-class marketing decisions.
I bring the experience and judgement to ask the right questions, challenge assumptions, and ensure my clients arrive at the best possible outcome. While based in the West of Scotland, near Glasgow Airport, I’m happy to travel to you.
Deep
Understanding
of brands and
Consumer
Behaviour
I’m well-connected, creative, personable, dependable, and hardworking.
My credibility at senior levels of global business, along with my extensive knowledge across various sectors and a proven track record of delivering impactful work, means I know which questions to ask before any decision is made. In a world where AI has all the answers, that judgement is more valuable than ever.
I’m a Fellow of the Marketing Society Scotland and have been recognised with multiple global industry awards.
