Updated website - take a look!
Arguably the most noticeable addition is a Case Studies section. I've introduced a page to write projects up properly, covering the situation, what was delivered, and the results. The focus is deliberately broad ranging, covering global brand strategy and social media through to community pharmacy, sponsorship activation, and crisis communications. The pages are designed to provide a sense of how I actually work, rather than just what I say I do.
There's also a News section (which is where you're reading this). I'll use it for project updates, speaking appearances, things I've written elsewhere, and anything else that seems worth noting.
If you haven't looked at the Approach page recently, that's had a proper rewrite too in order to provide more detail on how clients can actually work with me. The Blueprint, The Blacksmith, and The Workshop are now clearly laid out, almost like off-the-shelf products rather than services, with a description of what each one actually involves and who it's right for.
All of the new sections have been tied together with an updated homepage, so the overall site should feel a lot more coherent than it did before.
A big thanks to Peter Scott for the updates that brought it all together.
Let me know if you fancy a chat about any of the content. Drop me a line at alan@smiddymarketing.com
You can also click straight through to the updated pages here:
