Panel appearance at Ecommerce Scotland Conference

As a non-expert in the field, it reinforced two things for me.

There's a critical role for storytelling and brand in the world of AI and LLMs. Good news for brand marketers. And there's a thriving community of e-commerce experts in Scotland and further afield already making serious progress, or right on the cusp of something big. It's a very exciting time to be working in marketing.

I was delighted to be part of a panel talking about the importance of brand in the age of AI, expertly chaired by Ann-Maree Morrison MBE and joined by Kieran Healey-Ryder from Whyte & Mackay and Laura MacDonald from Weber Shandwick. A genuinely interesting conversation with fantastic people.

Thanks to Kieran for the invitation, and to Dr. John McSloy, Laura Blair, and the rest of the INDEZ team for putting on a great event. Thanks also to Mark Hutton for the photos.

If the brand identity question is one you're sitting with, it's something I spend a lot of time on.

Visit my Approach page for more detail on how I work, or email alan@smiddymarketing.com if you want to drop me a line.

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